Our Vision
Our hope is for all individuals with eczema to discover a life with healthy skin, free from stress and full of joy.
But we know eczema healing is a journey. Along the way we hope you find the root cause of your or your child's eczema and how to get rid of eczema naturally by healing from within, and discovering:
- your unique eczema triggers (food allergies, seasonal allergies, etc.),
- a treatment plan that works for you (wet wraps, supplements, etc),
- the right natural eczema cream for your skin (no burning/stinging),
- non-drying eczema bath products and soaps, and
- the best gentle, scratching protective eczema clothing.
…and you’ll discover that beautiful skin can be found at the end of your unique path.
Our Mission & Values
We are here for you, and we are listening. We know eczema is hard because we’ve lived it, too. Placing your trust in us is a big deal, and we don’t take it lightly. Our mission is to:
Inspire Hope & Empower Change
Inspire you to find hope and empowerment over eczema through sharing the latest natural treatments and education. And remind you to follow your intuition so that you can identify when a treatment, product or advice feels right or wrong, and you can make the best decision for you.
Eczema does not define you. You’ve got this!
Celebrate Wins
Recognize our wins because they make us stronger and more able to carry forth our message of eczema healing to the world.
Recognize your wins because we know it’s hard work to heal your skin, so jump for joy and bask in all your glory when you have a victory, no matter the size.
Show Compassion
Treat you, ourselves, everyone with compassion. There is no other way.
Be Honest & Transparent
Build trust and confidence with open, straightforward communication where all questions are welcome and answers are always honest and transparent, just as our ingredient lists are.
Focus on Social & Sustainable Impact
Focus on the social and environmental impact of our entire business, from materials and products to shipping. Never stop finding ways to reduce lessen our impact on the earth.
Source Ethically
Source the best variety of the cleanest, most natural, and highly effective products for eczema from small beauty brands that share our values. Focus on organic, GMO free, fair trade and sustainable ingredients when possible and never accept products with any of the following ingredients:
- Hydrocortisone, steroids, or any other medication
- Fragrance/Perfumes
- FD&C Colors and Pigments
- Petroleum or petrolatum
- Parabens
- Phthalates
- PEG’s
- Propylene glycol
- Phenoxyethanol
- Cocamidopropyl betaine
- Sodium benzoate
- Dimethicone
- SLS, SLES, ALES, ALS - all sulfates